Different kinds of advantages of SEM positioning

SEM is technique which is used by most of people who have website to increase their business. Below are benefits of Free Search Engine Optimization

Ø  We can position as many keywords as we want. However, it is convenient that the keywords respond as best as possible to what we really offer, so that the visits are profitable. It is also very important in a Google Ad words campaign to include negative words, those that we are not or why we want to be found.

Ø  Short-term profitability if the campaign is well planned, and periodically we optimize it, we will obtain results from the first moment.

Ø  We can determine which landing page to direct the traffic to. Depending on which page of our website we want to generate traffic, we can create specific campaigns. For example, if we are an e-commerce, we will create a campaign for each product addressed to your file or your category. Free internet Marketing is the tool used by expert many times.

Ø  We choose the message and the creativity. We can choose what message we want to appear in the search engines and create different versions. And depending on which creativity or message works best, optimize the campaign.

Ø  Neither the contents of the website nor its structure influence. What we mentioned before, even a page in flash can appear in the first positions of the sponsored results.

Ø  It is possible to estimate results before you start.  Depending on the investment and the cost per click of each keyword of the campaign, we can predict the results or visits that we will achieve.

Ø  Possibility to segment. Unlike Free Search Engine Optimization Services, it is possible to make campaigns that only appear in the search results of our target audience: for example, women between 30 and 45 years old from Madrid.

Disadvantage of SEM positioning

Ø   The visits are based on the investment.  We invest so much, so many visits we get. The cost per visit varies depending on how well optimized the campaign is, but the results will always be determined by the investment.

Ø  The moment we stop investing, we disappear from Google. As always. And nothing to believe that if we invest in Google Ad words, Google will position us better in SEO.

For more information about  Free Search Engine Optimization, Free internet Marketing, Free Search Engine Optimization Services, Free OnPage SEO, Free OffPage SEO, please visit the - Illusion Groups.